explaining sustained blockchain decentralization with quasi-experiments: the resource flexibility of consensus mechanisms
harang ju, madhav kumar, ehsan valavi, and sinan aral information systems research, 2026 [arxiv] [journal]
scalable bundle recommendations: a large-scale field experiment
madhav kumar, dean eckles, and sinan aral management science, 2026 best paper runner-up, wise, 2019 [journal]
generative ai and personalized video advertisements
anuj kapoor and madhav kumar marketing science, 2025 best paper runner-up, wise, 2024 [ssrn] [journal]
are crypto ecosystems (de)centralizing? a framework for longitudinal analysis
with harang ju, ehsan valavi, and sinan aral communications of the acm, 2025 [arxiv] [journal]
identity effects in social media
with sean taylor, lev muchnik, and sinan aral nature human behavior, 2022 [journal]
how do successful scholars get their best research ideas? an exploration
with c. cao, x. cao, m. cashman, a. timoshenko, j. yang, s. yu, j. zhang, y. zhu, and b. wernerfelt marketing letters, 2019 [pdf]
the future of population-scale experimentation and its challenges
iav bojinov, david holtz, ramesh johari, nathan kallus, madhav kumar, and multiple industry co-authors conditionally accepted, nature human behavior, 2026
designing inclusive platforms: experimental evidence from pinterest
madhav kumar, pedro silva, and ashudeep singh major revision, management science, 2026 acm, ec, extended abstract, 2024 | best paper award, cist, 2024
algorithmic pricing and consumer sensitivity to price volatility
diego aparicio, dean eckles, madhav kumar, and catherine tucker working paper, 2026 [ssrn]